Peru aims to a Regional Alliance in tourism to take advantage of the effects of the trade war

Vice Minister Jose Ernesto Vidal, in an interview with Emol, assured that the conflict between China and the US is an "opportunity for the region to show our riches and benefits".

June 12, 2019
Machu Picchu Ruins

The already declared trade war between China and the United States has produced negative impacts in several areas of the world economy such as agriculture, metallurgy, technology and finance. However, there is one that could be benefited: Tourism, especially in Latin America. This is stated by the Vice Minister of Tourism of Peru, Jose Ernesto Vidal, who is in Santiago taking part in meetings of the 12th version of the Feria Internacional del Mercado de Reuniones y Viajes de Incentivo de América Latina y el Caribe (International Market Fair for Meetings and Incentive Travels in Latin America and the Caribbean). 

"Taking advantage of the current situation between China and the United States, which is expected to impact the groups of Chinese citizens who will no longer be able to travel to the United States, it is a great opportunity to generate strategic alliances, not only with Chile, but it can also be with Ecuador or Colombia, to attract that demand for receptive tourists", said the authority in an interview with Emol.

"It is an opportunity for the region to be able to show our riches, benefits and our countries in this framework of the trade war," he added.

During the year 2018, it is estimated that Peru received a total of 4,419,430 international tourists, with an increase of 9.6% in relation to 2017. Of these, 1,159,188 correspond to the flow of the Chilean market (26%), growing by 5% compared to the same period of the previous year.

"The Chilean tourist likes nature, he is traveling a lot to the jungle for cultural tourism, the one that arrives in Peru goes to Macchu Picchu and there is also a group of Chileans who are traveling for sports tourism, especially surfing," explains Vice Minister Jose Ernesto Vidal. "These tourists enter Tacna because of service issues, casino, and from there they move to Puno, Juliaca and enter Cusco, the other way is through Lima."

Country brand

A view of the Seven Color Mountain in Peru.
The  Vinicunca 
(Seven Color Mountain, Peru)
"Peru is very rich in terms of its diversity of products to show: we have cultural tourism, business, adventure, bird watching, that is, you can develop different types of tourism," says the deputy minister.

Regarding how the State began to consolidate the country brand that it currently has, he states that "through organizing and recognizing what we have, making a national inventory of all tourism products and then giving priority to those that may have the greatest potential".

"After this we organized a national tourism plan that we know as Pertur (Regional Strategic Tourism Plan), we began to develop it and then to implement," he adds.

Peruvians in Chile

According to Vidal, "Peruvians come to Chile more for business, there is a big difference in income issues, tourism in Chile with respect to Peruvians is more formal, more corporate, more entrepreneurial". According to Sernatur (National Tourism Service) data given to Emol, in 2018 388,942 Peruvians entered Chile and so far in 2019, 140,196.